launches UK push, the US based online gambling website, is to launch its first PR push in the UK next week.

The firm, which claims to have a 60 per cent share in the global online poker market, has hired Fleishman-Hillard to handle the launch.

F-H associate director Mark Lyons said the aim was to generate coverage in the national press, as well as the gambling trade media.

The focus will be a launch event at London nightclub SugarReef, which is expected to be attended by former I’m a Celebrity... Get Me Out of Here contestants Jordan and Lord Brockett.

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