launches UK push, the US based online gambling website, is to launch its first PR push in the UK next week.

The firm, which claims to have a 60 per cent share in the global online poker market, has hired Fleishman-Hillard to handle the launch.

F-H associate director Mark Lyons said the aim was to generate coverage in the national press, as well as the gambling trade media.

The focus will be a launch event at London nightclub SugarReef, which is expected to be attended by former I’m a Celebrity... Get Me Out of Here contestants Jordan and Lord Brockett.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.