Valdivieso deal given to Phipps

Chilean wine brand Valdivieso has hired Phipps PR as it prepares to launch its first consumer campaign in more than a year.

Valdivieso importer Bibendum Wines has appointed Phipps to handle a campaign that will target regional media for more than 20 ‘Wines of Chile’ events starting in April.

Valdivieso brand manager Caroline Ewing said its primary target was 25 to 55-year-olds who buy their wine in supermarkets.

Ewing said Phipps was appointed without a pitch, having worked on trade PR for Valdivieso’s rebranding exercise early last year. Associate director Debbie Feickert leads the account.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in