PR Newswire in digital print deal

PR Newswire has expanded its machine capacity by 500 per cent to provide print and fulfilment services following an alliance with digital print company Cats-Solutions.

PR Newswire Europe director Kim Burgess said the main benefit would be in improving turnaround times to meet clients’ deadlines and bringing down prices through increased scale.

She added the deal allowed PR Newswire to deliver a range of services such as paper and sample distribution, press packs and promotional products that previously could not be guaranteed.

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