Belgacom drafts in M and Capital

Fixed-line operator Belgacom has employed M Communications and Capital MS&L to bolster financial comms and marketing for the company’s planned IPO.

The firms are working alongside Finsbury, which is retained to advise chief

executive Didier Bellens on international media relations surrounding the flotation (PRWeek, 12 March).

M and Capital report to Belgacom head of communications Phillipe Rogge, who said the agencies were playing ‘an important role in this transaction by successfully co-ordinating and advising on the key retail tranche’.

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