Hamburg: Colgate-Palmolive calls in public:news for toothpaste launch

The German arm of body-care product manufacturer Colgate-Palmolive is launching a new toothpaste in Europe, and has appointed Hamburg-based public:news to develop a Europe-wide PR campaign and Europe-wide uniform PR guidelines for adaptation in the selected countries. The implementation of the guidelines in Germany has also been entrusted to the agency.

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