Diary: Franks in town for fourth book signing

Lynne Franks, the PR 'guru' immortalised as Edina in Absolutely Fabulous was in Selfridges on Monday evening signing copies of her fourth book, Grow: The Modern Woman's Handbook.

This PR event was just one in a hectic Monday - International Women's Day - for Franks, who lunched at the House of Lords and ended the evening at London's Cafe de Paris, where she attended a DTI-hosted bash called Funny Women.

Franks spends her days running Seed, a networking organisation for women entrepreneurs - but she hasn't forgotten her PR roots. She has weeks of book promotion to come, with trips to Australia, the US and South Africa on the cards.

She'll also be running workshops at the Vitality Show at Olympia later this month. 'Any female PROs who want a better work-life balance, tell them to come,' she exhorts PRWeek.

You have been told.

WS Alumni party welcomes ex-staff Ex-Weber Shandwick consultants got together for a knees-up this week at the 2004 WS Alumni party. More than 50 people were expected to rub shoulders at the event, which took place at its London office on Wednesday.

Freelance marketing assistant Hilary Jeffs says the drinks and canapes were aimed at people who worked for WS prior to the BSMG Worldwide merger in 2001.

An excellent opportunity for ex-Shandees to poach some clients you might think, but the firm thought of that one: only ex-employees that now work in-house got in.

'We didn't want to have a lot of people selling to each other,' says Jeffs.

So thoughtful. After all, who'd go to these events to network?

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