Recently departed Firefly Communications consultant Tom Ellis sold the concept of 'creativity-inspiring power naps' and the tech agency has just come 13th in The Sunday Times 50 Best Small Companies to Work For - with Ellis's idea cited as a key reason why.
He convinced MD Claire Walker to install what she calls a 'recharge room' where staff disappear for a quick snooze. Ellis, a few weeks into his job at Accenture, now pledges to 'spread the gospel' to, er, laid-back management consultants.
The only other PR agency to make the Sunday Times list was also praised for its pro-sleeping policy.
Consolidated Communications came 32nd for allowing staff two opportunities a year to switch off the alarm clock, groan loudly, think twice and claim a 'duvet day' and go back to sleep.
The company even offers extra-lazy employees the chance to win another duvet day every month in a prize draw.
As for Firefly, one or two PROs a day regularly take refuge in the recharge room in order to enjoy its scented candles and soothing music. 'We have a very comfy chair in there,' says Walker. 'It's a bit like a dentist's chair.' Yawn.