Diary: PR firms sleep their way to recognition

When it comes to company fame, in this industry sleep is the way to achieve it.

Recently departed Firefly Communications consultant Tom Ellis sold the concept of 'creativity-inspiring power naps' and the tech agency has just come 13th in The Sunday Times 50 Best Small Companies to Work For - with Ellis's idea cited as a key reason why.

He convinced MD Claire Walker to install what she calls a 'recharge room' where staff disappear for a quick snooze. Ellis, a few weeks into his job at Accenture, now pledges to 'spread the gospel' to, er, laid-back management consultants.

The only other PR agency to make the Sunday Times list was also praised for its pro-sleeping policy.

Consolidated Communications came 32nd for allowing staff two opportunities a year to switch off the alarm clock, groan loudly, think twice and claim a 'duvet day' and go back to sleep.

The company even offers extra-lazy employees the chance to win another duvet day every month in a prize draw.

As for Firefly, one or two PROs a day regularly take refuge in the recharge room in order to enjoy its scented candles and soothing music. 'We have a very comfy chair in there,' says Walker. 'It's a bit like a dentist's chair.' Yawn.

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