The Bill, introduced by Stockton South MP Dari Taylor and backed by charity Cardiac Risk in the Young, calls for automatic screening of young people at risk of sudden cardiac death syndrome. CRY chief executive Alison Cox said: ‘This is a great chance for us as a campaigning charity to raise the profile on the political agenda.’
Trinity PR managing partner Jo Hudson said up to eight healthy people under the age of 35 die every week in the UK as a result of the condition.
Trinity PR is targeting regional press in the locations of the new clinics – in Edinburgh, Colchester, Leeds, Northwick Park in Harrow, Oswestry and Sandhurst – using local MPs to publicise the openings.
A national PR campaign will raise awareness of the syndrome and the need for legislation among consumers and health practitioners, while sports stars Ian Botham, Jeremy Bates and Rob Jones are to act as spokespeople.