Institute of Physics brings in PR chief

The Institute of Physics (IoP) has appointed Paul Danielson to the newly created role of strategy and communications director as it strives to tackle a lack of awareness of the service it provides to members and the industry.

Danielson, who was director of sales and marketing at the UK Power Exchange, said his top priority is to improve interaction through membership.

He heads an expanded communications team of seven that will include the editor of a planned in-house news publication. ‘We are broadening our ambitions and trying to put more resources into communications,’ said Danielson.

The IoP’s news is communicated through a section of Physics World but Danielson said the organisation, which has 37,000 members, needed a dedicated magazine to address a lack of awareness of its role among members.

‘A magazine is the easiest way to get on their doorstep,’ said Danielson, but he added that the challenge will be getting members to read the new title. ‘The key thing is that it is not telling, it is engaging. We are trying to get our members to enter a dialogue and be more active in setting our agenda,’ he said.

Danielson will also have responsibility for increasing the IoP’s influence on Government policy as well as raising the profile of physics in the media.

The IoP is an international body whose activities include promoting the study of physics in secondary and tertiary education, publishing scientific developments, setting professional standards and awarding qualifications.

It also aims to create networks of physicists and raise public awareness.

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