London Dungeon in media assault

Merlin Entertainments has awarded its largest external PR contract in more than a decade to Nelson Bostock Communications for a London Dungeon Easter media relations campaign.

Merlin head of PR Mark Oakley said the campaign would use the £500,000 development of the Traitor, Boat Ride to Hell attraction, to increase London Dungeon’s appeal to families with children from ten to 15 years of age.

The campaign initially targets regional radio up to two hours commute from London, as well as a broad range of mainstream titles and travel media.

London Dungeon will host a launch party for the ride on 3 April with celebrities and journalists. Nelson Bostock’s remit continues until the end of June.

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