Ozone lands remit for VibroGym

VibroGym International, the company behind a sports training and therapeutic system based on ‘whole body vibration’, has launched a PR offensive targeting health professionals.

Ozone, Chime’s health marketing agency, has been appointed to handle the campaign, launched last week to coincide with the publication of a clinical trial among post-menopausal women that positively assessed the effects of vibration training in the treatment of osteoporosis.

VibroGym MD Kevin Barclay-Webb said the product was ‘well established among sports and fitness professionals’ but the PR drive would attempt to boost sales as a ‘therapeutic application’.

Barclay-Webb said Ozone would target healthcare professionals, in addition to specialist medical media.

The £100,000 campaign will also include ‘advocacy’ and educational work with patient groups, as well as website development.

VibroGym helps speed recovery from sports injuries, but Barclay-Webb said: ‘Our research is showing remarkable results in treating ailments such as arthritis and a range of conditions causing restricted mobility.’

Chelsea-based Ozone was formerly known as Harvard Health and relaunched in December. Chairman Gareth Zundel leads the VibroGym account.

Ozone was hired last month to promote Johnson & Johnson MSD’s cholesterol-lowering drug Zocor (PRWeek, 20 February).

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