Nicol U-turn on Stansted PR job

EasyJet head of corporate affairs Toby Nicol has dramatically reneged on his decision to join BAA and will instead remain with the no-frills carrier in a beefed-up top PR role.

Nicol’s shock volte-face, made just days after agreeing to join the airports operator, has forced BAA to restart its recruitment process for a comms director for Stansted Airport.

Nicol, who was due to join BAA in May, said easyJet had offered him an as yet untitled new position, ‘heading a significantly enhanced’ corporate affairs team.

BAA corporate comms director Duncan Bonfield conceded that Nicol’s U-turn was ‘frustrating’, adding that meetings were planned to decide how the newly created post would now be filled.

In PRWeek last week, Nicol described the job he has now rebuffed as the ‘biggest aviation PR job in the UK’ (PRWeek, 27 February). But he said this week: ‘BAA was a step up [but] easyJet has offered me something a step up on that.’

EasyJet plans to bolster its corporate position in continental Europe, Nicol said, adding that he planned to recruit ‘senior’ PROs.

Nicol said his U-turn had been accepted ‘amicably’ by all parties, adding: ‘I had made the emotional decision to leave [easyJet]. I have done a great deal of soul-searching.’

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