PR21 finally pulls plug on London operation

PR21, the consumer arm of the Edelman group, has shut down its ailing London operation after a year of lost business and senior level defection.

In a statement issued to PRWeek, PR21 president and CEO Jerry Epstein said that PR21 UK had ‘now eroded to an unacceptable level’ and that all London operations had been suspended.

‘Worse than not keeping pace, the London operation has diminished to the point where there is no other real option. Over the course of the last couple of years, the management team was unable to even sustain what was a thriving operation,’ he said.

Epstein and PR21 UK did not say what would become of the remaining six-strong team led by director Kevin Redfern.

Epstein added that PR21 would concentrate on its US operations and would re-enter the European market when ‘market conditions allow’.

PR21 UK’s closure marks the end of a turbulent two-years in which the company has haemorrhaged key clients such as Speedo and Conduit and lost its European CEO Beverley Kaye.

PR21 entered the UK market through the acquisition of Rowland Communications in 2000, inheriting a raft of blue-chip clients in the process. Following a review of the firm’s finances last year, a merger of PR21 UK into Edelman’s consumer operation was discussed with Kaye.

However, when Kaye quit the firm in September, Epstein confirmed that the operation had been scaled down with directors Jonathan Hopkins and Neil Honor accepting voluntary redundancy (PRWeek, 4 September 2003).

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