The campaign aims to make 17 million people aware of the disease’s symptoms and prevention over the next year. Bowel Cancer Awareness Month kicks off the campaign on 1 April with a reception hosted by Baroness Pitkeathley, a bowel cancer patient, in the House of Lords.
The campaign will also run throughout April. A 45-foot trailer carrying a giant picture of someone on a toilet and the slogan ‘Don’t blush, look before you flush’ will visit high-profile workplaces including the TUC and the CBI. Staff will be invited to talk to dieticians and nurses about their concerns.
The campaign will also seek to inform staff and members of LA Fitness gyms as well as the RAF and Royal Mail this summer. It will target men in particular.
‘Every half an hour, someone in the UK will die from bowel cancer. Those figures could so easily be reduced if people were better informed,’ said CCC chief executive Jola Gore-Booth.
Bowel cancer affects around 35,000 people a year, of whom 16,000 die. If treated at an early stage, however, up to 90 per cent of sufferers survive.