The charity service, which aims to address social isolation and deprivation in communities, has undergone a brand makeover that will be promoted by The Forster Company as part of a wider PR campaign targeting national and trade press.
The campaign aims to attract volunteers to the charity and to pull in extra funding when government donations are reduced.
WRVS head of corporate affairs Jim Donovan said: ‘This is a crucial time for us. We must secure alternative funding sources as well as a strong and sustainable volunteer base if we are to continue being effective in tackling social isolation.’
Forster Company director Amanda Powell-Smith said: ‘We are working through national and trade sector media to raise the profile of WRVS and communicate what work it does to make sure people understand it is an organisation that adds value to society.’
Kicking off its activity will be a photography exhibition at the Greater London Authority’s City Hall on 17 March where pictures illustrating the work of the WRVS by photographer Brian Moody will be on show.
The exhibition, entitled ‘Make it Count’, will feature ‘unsung heroes’ in a series of 12 photos taken from around the country.
PR was previously handled in-house. WRVS has 95,000 volunteers and was set up in 1938.