Public sector news in brief

Leeds: Brahm has launched a public communications consultancy spin-off called inperspective, aimed at public sector bodies as well as utilities and property developers. Inperspective will handle all briefs in-house, including strategic planning, qualitative and quantitative research techniques, editorial and advertising campaigns, public exhibitions and meetings, direct mail, interactive websites, presentations and printed material.

Glasgow: Glasgow City Council has launched a £200,000 campaign to warn of its new powers to help cut air pollution. ‘It’s time to clear the

air’ has been launched to raise awareness of how harmful vehicle emissions can be. The campaign will be advertised in newspapers, on TV, billboards and radio, and will be reinforced by spot checks carried out by council officers.

Guildford: Guildford Borough Council is on the hunt for a head of communications after the role was created as part of a departmental shake-up. The person who steps into the new post will head a team of ten people and be in charge of marketing, PR and tourism.

Newcastle: Newcastle City Council enjoyed a slice of celebrity culture last week when its comms team managed an event with rugby’s golden boy, Jonny Wilkinson, who was awarded Freedom of the City. With the national spotlight turned on Newcastle, the comms team used the occasion to further promote Newcastle as a world-class city.

Government: Department of Trade and Industry minister Stephen Timms launched a virtual information service last week called Starthere. The self-help system connects people to specialist organisations and services and is a starting point for people who need help with housing, health, education and social issues.

Racial equality: The Commission for Racial Equality (CRE) has started the hunt for a head of external affairs to replace Chris Myant, who left last November to become the director of the CRE in Wales. Reporting to director of comms Colleen Harris, the post’s remit includes co-ordination of CRE’s press promotions and information services, as well as leadership of the media team. ‘I hope the new head will get to grips with challenges like the rise of the far right, Islamophobia and racism towards immigrants,’ said Harris.

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