Visit London links PR campaigns

Visit London is to double its PR and marketing spend to attract business tourism to the capital.

From this month, the business and consumer marketing teams will be integrated.

Visit London commercial director David Hornby heads the Business and Conventions team. ‘This approach gives the business sector a louder voice,’ he said.

Previously, Visit London Business and Conventions was managed as an independent unit. The expansion will see the creation of a number of roles, including general manager of client services and general manager of sales.

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