Littlewoods drive for Olympic cards

Littlewoods Lotteries is embarking on a substantial media relations drive to promote its brand new scratchcard featuring recent Olympic medal winners. The scratchcard, which will raise money for the British Olympic team, has a top prize of £125,000 and will go on sale in April.

Littlewoods – an official 2004 British Olympic Association sponsor – has tasked Brahm PR with managing the six-figure account following the agency’s handling of the Littlewoods’ Poppy Appeal scratchcard last year.

The scratchcard will come in five different forms, displaying Olympic medallists alongside games from their sports. The medallists will also endorse the card in photocalls and press releases in the run-up to the games in July.

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