Brunswick leads table as deals rise seven-fold

Brunswick has shot to the top of PRWeek’s table for PR advisers on the biggest deals in February. The firm moved from second place after working on nearly seven times the total value of the deals it advised on in January.

In February Brunswick advised Canary Wharf Group on the £5.2bn bid for the group by Silvestor UK Properties and CWG Acquisition. Brunswick also advised Carlton on the final stages of its merger into ITV, and engineering firm Invensys on its £1bn rights issue.

Tulchan Communications moved up three places in February to take second place behind Brunswick after advising Silvestor, although the firm also advised Candover Investments on its £430m bid for Clondalkin Group.

Work on the Canary Wharf bid also allowed The Maitland Consultancy to leap five places for its work advising CWG Acquisition.

Silvestor’s other adviser, Smithfield Financial, also returns to the top ten in the deal table, compiled by Zephyr, for the first time since December last year (PRWeek, 9 January). Other new entries are Hudson Sandler, which advised Permira Private Equity on MBO vehicle Trinitybrook’s bid for New Look Group and Bankside for its work advising Trinitybrook.

‘The UK market is taking its cue from the US market,’ said Zephyr head of research Ed Mountifield. ‘Big companies are starting to make acquisitions again and the PR firms attached to those are going to have a really good year.’

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