Spink picked for eye campaign

Spink Consumer Relations is planning a PR blitz to raise awareness of Conductive Keratoplasty (CK), a non-surgical corrective eye procedure that launched in the UK less than a year ago.

Spink is working on a consumer PR and events programme for the Horizon Eye Centre group to increase awareness of CK.

Director Jo Spink said the agency was aiming to distinguish CK from laser treatments and to ‘highlight the efficacy and safety benefits’.

CK is suitable for men and women who wear reading glasses due to ‘ageing’ eyes. The agency, which won the job without a pitch, is planning to link up with partners in the ‘grey’ sector, in addition to staging ‘educational events’ with eye health professionals.

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