EFG Eurobank employs Cubitt to woo investors

EFG Eurobank Ergasias, Greece’s second largest bank by market value, has stepped up its European financial comms effort to attract European and US investors.

The bank, whose main activities are consumer and small business lending, has drafted in financial PR firm Cubitt Consulting.

A spokeswoman for the bank said Cubitt will support Eurobank’s investor relations drive in Europe’s main financial centres. It will advise on comms and organising analyst presentations.

Investor relations will be dealt with in-house. International institutional investors hold around ten per cent of Eurobank’s shares and the bank hopes to expand this base.

Cubitt MD Simon Brockelbank-Fowler is leading the account, reporting to

Eurobank head of investor relations John Tegopoulos and head of corporate comms Lynda Modiano-Leon. Eurobank has been without global financial PR support since it split with Citigate Dewe Rogerson in 2002.

The bank is also involved in investment banking and capital markets through subsidiaries EFG Telesis Finance and EFG Eurobank Securities, and has assets of £16.6bn. Eurobank had a total operating income of £667m in December 2002.

The Greek banking sector has sought to expand from its domestic market in recent years by tapping the international capital markets. In 2002, Alpha Bank hired

Financial Dynamics for a campaign to raise £128m in growth financing (PRWeek, 29 November 2002).

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