Currently director of comms at the BBC’s commercial arm BBC Worldwide, Ironside Wood will take up the reins of her new post at the end of April.
She will be responsible for communications and marketing in the department still reeling from the fierce criticism of Lord Hutton and the subsequent exits of the corporation’s chairman and director-general.
The BBC said the post was created a year ago as part of a wider move to reshape the department and that the new role was not a knee-jerk reaction to the Hutton Report.
Ironside Wood said: ‘It’s a great honour now to have the opportunity of working with the world’s most respected news organisation and I look forward to being part of a dynamic marketing and communications team.
‘I will be sad to leave [BBC Worldwide] because it has been an exhilarating time working with [CEO] Rupert Gavin and the rest of the team,’ she added.
Ironside Wood joined BBC Worldwide in 1997 after working in broadcast PR. She led the external and internal comms teams for the company’s global TV channels, magazines and publishing businesses.
Before Worldwide she was chief press officer for ITN, and head of press at GMTV.
It is not yet known who is in the running for Ironside Wood’s post at Worldwide.