Speaking to PRWeek about his new role, which he takes up next week, Maude said that there was ‘scope for expansion’ of Incepta’s PR division, which includes The Red Consultancy and Citigate Dewe Rogerson.
‘If we are entering a period of greater confidence, the Incepta Group will be able to expand its businesses,’ said Maude. PR is an important part of the business, particularly financial PR. We do aim to grow the PR business along with other divisions.’
Maude will devote five days a month to the executive chairman role in which he replaces Citigate Communications founder David Wright, who retires next week.
Maude, MP for Horsham, was shadow foreign secretary from 2000 to 2001 and shadow chancellor from 1998 to 2000.
Last week Incepta said in its pre-close period trading update statement that it had seen less corporate activity than expected in the second half of 2003.