The move follows the appointment of the group’s first UK marketing director Colin Whaley, previously marketing director at Travelbag, which was bought by ebookers 12 months ago.
The brands will continue as separate entities but Whaley said the consolidation would allow the group to take advantage of its combined size to act as an industry heavyweight.
He said ebookers frequently generated stories with exclusive travel packages and could also act as a commentator on the industry with its own data and commissioned research on travel trends.
Whaley said it wanted to bolster editorial coverage of the businesses in glossy lifestyle titles and on radio and TV.
He added that the company had ambitious growth plans and would consider
BGB & Associates previously handled PR for Travelbag. Six agencies took part in the pitch, including The SPA Way, the incumbent agency for the ebookers brand, and Bridge the World incumbent Magnetic PR.
Corporate PR remains with Cubitt Consulting.