Record profits push RBS to top of reputation list

Royal Bank of Scotland (RBS) tops this week’s reputation monitor after posting the highest profits ever made by a UK bank.

£6.16bn pre-tax profits for 2003 boosted its share price, making it the world’s fifth largest bank by market value. Although it was criticised in some quarters for ‘profiteering’, positive press coverage propelled the bank up from eighth position.

Cingular Wireless’s £24bn bid for AT&T Wireless moved it from fourth place to second as Vodafone backed away from a bidding war.

Sainsbury’s props up the table again after shareholder pressure forced chairman designate Sir Ian Prosser to quit. The monitor is compiled from Thomson Intermedia’s NNI index, a measure of media sentiment that excludes stock market reports and passing mentions.

What The Papers Say, p 14

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