East Hants told to double communications staff

East Hampshire District Council should at least double the size of its comms team according to a report commissioned by the council from communications consultancy Marina Pirotta Communications (MPC).

The report said the council should add a comms officer and a web editor to its duo of head of communications Steve Bradley and PR and marketing adviser Margaret Kemp. It has also proposed that the customer services and comms teams work more closely together.

The review was commissioned in October last year by new chief executive Will Godfrey, who joined the council from the Welsh Local Government Association.

‘We are looking at creating a central control unit because there are parts of communications that are within other units,’ Kemp said. She added that the council was also considering developing a contact centre to improve customer service.

‘Making sure that customer services and communications work closely

together is fundamental to customer care,’ said MPC MD Marina Pirotta.

A recent Mori best value indicator survey on how well informed residents felt gave East Hants a positive rating of 39 per cent, compared

with 11 per cent in 1993.

The survey contained the views of 1,161 residents.

The council’s latest Audit Commission Comprehensive Performance Assessment gave it a ‘good’ overall rating in January.

Councils are increasingly under pressure from central government to show they are cutting waste by providing best value across all

services.

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