House of Fraser axes press office

House of Fraser has shut down its Barkers press office in Kensington in an effort to streamline its comms, with the two Barkers PROs split between its head office in Victoria and Oxford Street store.

Media with longer lead times including monthly titles are now handled by the press team at head office, led by press office manager Cynthia Liu, who has moved from Barkers. The team of five also handles corporate PR and forward planning.

Oxford Street now handles media requests for product samples and is responsible for short lead time press.

Press office assistant Lucy Barrett has moved from the Barkers office to join press officer Anneli Cornhill.

Both press offices report to marketing director Meg Gilmore.

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