Public sector news in brief

MASTERCLASS: Alastair Campbell is to run a half-day masterclass in association with membership body LGCommunications at its annual conference. Entitled ‘Maintaining identity in a changing world’, it is aimed at head of comms level staff and above. The masterclass will include group workshops, with some real-life crisis case studies for delegates to wrestle with and debate with Campbell in open session.

Luton: Women at the University of Luton are to get their own business guru when Lynne Franks sets up a centre for women entrepreneurs. Franks, who has been appointed entrepreneur in residence, will give lectures and workshops to MBA and MSc students, covering creativity, female entrepreneurship and training, and workshops with research students.

Ethnic minorities: The COI has created its first roster of PR, marketing and ad agencies to target black and minority ethnic groups: Equality Foundation/Uproar, Focus Consultancy, Media Moguls, Media Reach Advertising, Tag Media, TMP Worldwide and the Watch-Men Agency. The roster is estimated to be worth £8m over four years and is multi-disciplinary with advertising, PR, outreach, sponsorship and partnership marketing specialists.

Gloucestershire: Gloucestershire County Council is launching a campaign to promote its car share scheme in a bid to cut traffic on the district’s roads. CarshareGloucestershire.com is aimed at commuters, firms and those without access to a car and enables work colleagues or people living close to each other to share a car for the journey. Over the coming weeks, a number of posters will be displayed on billboards, roadside signs and the back of buses featuring council staff who volunteered to be in the campaign.

Labour: The NHS Confederation has unveiled public affairs plans for this year’s Labour Party Conference. It is organising a ‘health hotel’ to help promote its aims and objectives. Brighton’s Ship Hotel will host the event, which will feature stalls and representatives from member organisations.

Tourism Exhibition: VisitBritain is opening its Images of Britain exhibition on 1 March in its ongoing effort to bolster domestic tourism. Over 150 photographs showcasing the holiday experiences of MPs and peers go on display at Westminster Hall in the House of Commons for the two-week exhibition which opens as the British Travel Trade Fair opens in Birmingham this month.

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