Superbreak plans fresh media drive

Superbreak Mini-Holidays, which booked 1.25 million customers on short-break UK trips in 2003, has kicked off a campaign to create closer ties with consumer titles

It will include tailoring exclusive promotions for media coverage, while maintaining its profile with the travel trade. It has appointed Magnetic PR to reinvigorate its relationship with consumer and trade travel media such as Travel Weekly and TTG.

Superbreak brand development director Ray Jones said it expects to sell one million short breaks through travel retailers in 2004.

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