DIARY: McCoy's adds new flavour to UK rugby
McCoy's crisps have succumbed to a little Aussie-bashing, egged on by Revolver Communications. The agency suggested a new flavour to mark England's Six Nations rugby home games that are to be held against Ireland and Wales next month.
McCoy's liked the idea so much that it's making 70,000 packets to be distributed at the matches, accompanied by 'Australian' actors who will be crying over their lost cup. The flavour, by the way, is 'Wallaby and stuffing'.
Revolver is waiting to hear back from Rupert Murdoch to find out what he thinks of the snacks.
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