TECHNOLOGY: SMS betting service TXT2BET has appointed Lewis PR
to handle its UK launch. The agency will develop campaign aimed at both signing up bookmakers to the service and creating consumer demand to help TXT2BET reach its subscriber targets.
TRADE: Drama TV channel Hallmark has hired The Braben Company to build its profile in the UK with an initial focus on corporate and trade PR. The broadcast division of the agency will use media relations, a direct communications campaign and support at major TV events.
CSR: Business in the Community’s cause-related marked campaign is running a second forum on 2 March after high demand for the 24 February event. The development forums are aimed at people wanting to build brand profile and increase sales or raise vital funds.
BROADCAST: Radio PR consultancy Markettiers4DC has re-branded its sponsorship and promotions division in a bid to capitalise on the increasing trend towards non-advertising spend on radio. The Sound division will operate under the leadership of Markettiers4DC board director Oliver Russell.
TECHNOLOGY: Hill & Knowlton London director Chris Talago has taken up a new role in the technology group heading the Hewlett Packard IPG team. Talago joined H&K in January from Text 100 where he was the EMEA lead for IBM.
INDUSTRY SURVEY: The UK PR industry is a good place to invest in, according to Plimsoll Publishing’s newly launched Industry Investment Index. Out of over 1000 business sectors, PR ranks 25th for investment attractiveness. Every £100 invested brings a return profit of £14 compared with an industry-wide average of £5.39.
CLARIFICATION: Brighter PR was not the incumbent agency for Radisson Edwardian Hotels, as reported last week, and had not been invited to repitch for the account. Brighter has represented Radisson SAS, a totally separate company, in the UK and Europe since 1998.