Diamond Trading Company in talks with PR shops

Diamond Trading Company (DTC), the sales and marketing arm of diamond giant De Beers, is believed to be in talks with a number of agencies for a PR remit.

DTC special projects and trade marketing manager Jonathan Pudney refused to comment on any details of the pitch at this stage and would not disclose which agencies the company had been in touch with.

DTC, which is based in London, currently runs PR through its in-house Diamond Information Centre (DIC) headed by Susan Farmer. Farmer denied knowledge of any changes to the DIC’s role or position in the company.

J Walter Thompson, the company’s rostered advertising agency, is also responsible for handling its PR in some international markets through the DIC. Hill & Knowlton has worked with DTC on its corporate communications PR account.

PR for De Beers LV – DTC’s retail joint venture with LVMH – is handled by Flagship.

Created in 1888, De Beers produces more than 40 per cent of the world’s gem diamonds by value. DTC sorts, values and sells about two thirds of the world’s rough diamonds with sales of £2.9bn in 2003.

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