Baverstock – ousted as Conservative Party director of strategic comms last November as part of leader Michael Howard’s wider comms shake-up – joins Ketchum next week as MD of its UK corporate practice, reporting to UK chief exec David Gallagher.
Baverstock’s task will be to knit together its PA, financial relations and stakeholder research functions, initially overseeing 17 staff.
Gallagher said Ketchum had upgraded its top UK corporate role to carry a more international focus since it was last occupied by Richard Aldwinckle, who left in 2002, adding he had seen 18 candidates since then.
He said: ‘[Baverstock] will have opportunities at European and global level. He has access to captains of industry, media and politics.’
Baverstock was recruited to trumpet the Tory cause 13 months ago by Iain Duncan Smith.
He was subsequently part of a Tory Central Office PR cull which also saw the axing of media director Nick Wood.
Baverstock is also a former MD at Bell Pottinger Public Affairs and chief exec at LLM Communications.