National outsourcing body hands Buffalo crisis PR

LONDON - The National Outsourcing Association (NOA) has appointed Buffalo Communications to handle its crisis management and PR strategy as controversy grows over the decision of some of its members to move their call centres to India.

The agency was due to start defending offshore outsourcing on behalf of NOA as good for global markets and the UK economy this week.

According to a study by Nelson Hall, the outsourcing market is growing 45 per cent year and will soon be worth around £700bn across Europe.

‘Businesses are wising up to the fact that processes can be shrink-wrapped and handed out to another company at much lower cost,’ said Buffalo managing director Kerry Hallard, who will direct the account.

Buffalo poached the account from incumbent agency On Demand after approaching NOA at a networking event. Its appointment came after a three- month trial period, which saw a 40 per cent increase in enquiries about the NOA.

‘The NOA has followed the example of its members and outsourced its comms, administration, marketing, member services and lobbying to us,’ added Hallard.

Buffalo plans to hold industry debates, step up networking events and replace the NOA’s current newsletter with a quarterly magazine covering outsourcing.

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