Terrence Higgins lifts PR to board for HIV battle

Sexual health charity Terrence Higgins Trust (THT) has bolstered its PR effort, creating a new board-level director of comms role

It has promoted Genevieve Clark from her previous position as corporate head of comms following a strategic review as latest figures from the Health Protection Agency show a 20 per cent increase in HIV diagnoses over the last year.

Clark’s elevation comes as the trust prepares to launch a fresh awareness campaign under the tagline ‘It’s better to know’ later this month.

‘We want to put communications at the heart of the charity at a time when public awareness about HIV appears to be falling significantly,’ said Clark, whose new responsibilities include lobbying key government officials about HIV and relaunching THT’s website.

Clark will head THT’s new campaign to encourage these high-risk groups to get tested for HIV and other sexually transmitted infections (STIs) in cooperation with the NHS, the National African HIV Prevention Strategy and other community-based organisations.

As well as sitting on the board, Clark will continue to manage corporate communications and marketing for the charity. She joined THT from Citigate Westminster in August 2001.

Debbie Holmes, formerly corporate head of fundraising, will also join the board as director of fundraising. The two new roles supplant Joanna Van Driel’s previous position on the board as director of fundraising and communications. She left THT at the end of last year.

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