WS lands Toshiba EMEA contract

Toshiba Computer Systems has appointed Weber Shandwick to manage its public relations across Europe, the Middle East and Africa (EMEA).

Weber Shandwick Technology, the tech arm of Weber Shandwick UK, was appointed to the new account to manage the company’s ‘one-voice’ pan-European campaign, providing local market teams with ‘strategic direction’.

Weber Shandwick director Michelle McGlocklin said: ‘We will provide over-

arching messages as guidelines, to ensure consistency.’

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