Vodafone reputation soars after AT&T battle

Vodafone’s battle to outbid Cingular Wireless for AT&T Wireless put all three mobile phone companies in the spotlight this week in the business and financial press.

But Vodafone’s financial PR agency Tavistock Communications will be satisfied to see that the mobile giant’s National News Index (NNI) rating for positive coverage was more than double that of nearest competitor Tesco. Vodafone dropped out of the bidding on Tuesday.

Tesco continued to receive positive coverage after research revealed it was growing at three times the rate of other supermarkets and financial analysts predicted its current share price weakness would make it an attractive opportunity for investors.

Barclays, pushing to become a serious player in the US, was praised for its plans to draw up a consumer spending index to give economists and policy makers a clearer understanding of UK shopping habits.

Asda’s launch of its own-brand credit card was another hit with the business media, as was Business Post Group’s landmark deal with Royal Mail on using its delivery network.

The Royal Bank of Scotland garnered plenty of timely coverage as sponsor of the Six Nations Rugby championship by announcing profits of £7bn.

A 12-year quarterly profit high of £125m received positive press for British Airways, as did better-than-expected profits for Rolls- Royce.

Sainsbury’s hit the bottom of the table with a -108.1 score after hostile investor reaction to its new chairman and loss of market share.

Anthony Hilton, p11

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