United Biscuits fills media post

United Biscuits (UB) has appointed Alexandra Chilvers as media relations manager to run its corporate press office, responsible for development and implementation of corporate PR activities and crisis management.

Chilvers joins from Abbey where she spent three years as press officer. She replaces Harriet Cameron at UB and reports to corporate communications director Helen Humphreys.

UB was the UK’s biggest biscuit producer in 2003 and achieved sales of £1.3bn. Its brands include McVities, Penguin, Hula Hoops and KP Nuts.

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