Goldsmiths aims for the glossies

Goldsmiths Jewellers is to target the major glossies and national broadsheets to publicise merchandising initiatives, celebrity tie-ups and the opening of ten new stores.

Goldsmiths deputy managing director Jim West said it will also use local media to cover regional store-openings, which augment its existing 166 outlets.

The consumer-focused media campaign will follow the creation of a new corporate identity by Mission Media, appointed after the closure of previous agency Clarity Communications.

Goldsmiths’ exclusive lines currently include the MilleniuM Collection of diamonds mounted in 18-carat gold and its White Fire mix of diamonds and sterling silver.

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