Donaldsons set for media push

Property consultancy Donaldsons has started a drive to raise its media exposure on issues such as tax law changes, congestion charging and the Disability Discrimination Act.

The firm will use its 100 partners within four core divisions of retail, corporate, consulting and valuation and investment, to provide comment for an issues-based media relations strategy. It would also compile reports on retail trading figures.

Donaldsons group PR officer Amanda Westcott said the approach was warranted given the issues-based coverage in the trade press including Property Week, Estates Gazette, Retail Week and Local Government Chronicle and in national newspapers.

Spada has been appointed to its media relations account following a three-way pitch.

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