The new account is handled by financial services shop Broadgate and includes PR for actuary Lane Clark & Peacock. It is worth £200,000 a year.
The Alexander Forbes group had previously engaged a number of different agencies for its various companies and business divisions.
Broadgate has worked on PR for the professions and corporate risk services divisions and more recently had taken over PR reponsibilty for the group’s financial services division, formerly handled by Vanbrugh Financial Communications.
Fishburn Hedges had previously worked for Lane Clark & Peacock on a project basis.
It is understood that Fishburn Hedges and Weber Shandwick also pitched for the new business.
Broadgate will now cover UK PR support and corporate profiling for all four business divisions.
Broadgate founder Mike Lord is leading the account and reports to Alexander Forbes marketing director Richard Brown.
Brown said the PR merger created ‘a more co-ordinated and cost-effective approach to our communications.’
Last month the group’s pensions arm, Alexander Forbes Financial Services, acquired the businesses of The Bureaux, which included The Annuity Bureau, The Drawdown Bureau, The Care Funding Bureau and The Investors Bureau.
At the end of last year, South African workers threatened a lawsuit against Alexander Forbes, for allegedly withholding pensions during apartheid. The £5.3bn lawsuit was expected to take in other firms active in South Africa at the time, but no action has yet been filed.