Goodyear hires Weber Shandwick for CEE region

Tyre manufacturer Goodyear has hired Weber Shandwick's Budapest office to develop and manage the firm's communications in the Central and Eastern Euorpean region.

The agency will co-ordinate renewed PR efforts in Hungary, Romania, Bulgaria, the Czech Republic, Slovakia and Ukraine.

Goodyear, the world's largest tyre company, sold more than two million tyres in the CEE region last year. It has manufacturing bases in Poland and Slovenia and sales and marketing offices in key countries including Bulgaria, Hungary, Romania, Russia and Slovakia.

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