BRP to unleash Valupak offensive

Healthcare products supplier BR Pharmaceuticals (BRP) has drafted in Beattie Communications to launch a PR offensive for its high-street vitamin and supplement brand Valupak.

The Yorkshire-based company has appointed Beattie to handle national consumer and trade PR for the Valupak range.

Beattie Leeds managing director Deborah Hastie leads an account team that will also draft in staff from Beattie offices in London and Scotland.

Hastie commented that the PR work would feature a corporate and regional element, such as promoting BRP’s role in boosting the Yorkshire economy.

BRP is seeking to grab market share from established brands such as Seven Seas and Health Perception, as well as own-branded products from major retailers such as Boots and Asda.The consumer PR campaign will aim to stress Valupak’s lower price than rivals, and will target media such as women-and-baby magazines.

Beattie will also promote BRP’s home pregnancy-testing kit, Reveal, and Acustat, a pain-relief patch.

BRP, which employs 14 staff and has an annual turnover of almost £4m, was set up in 1996 by Phillip Byrne and Patrick Roche to supply lower-cost products to consumers globally.

Fees for the account, which is for an initial six-month contract, are understood to be in the region of £45,000.

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