A spokesman for the Staffordshire-based agricultural and construction equipment maker said that Atkinson’s replacement would take the new position of manager of worldwide communications.
He added that the worldwide comms manager would not report to JCB’s board but to the company’s marketing director, a post that has also fallen vacant following the departure of Paul Keogh to become marketing communications director for JCB Inc, JCB’s North American company.
While Atkinson had only a handful of PROs reporting to her when she was working as director of global communications at JCB’s headquarters, the position was also responsible for co-ordinating JCB’s communications teams and activities around the globe.
The JCB spokesman said that there were no other changes to JCB’s communications division and maintained that the change in title was not significant.
Atkinson left JCB last year although she has continued working as a consultant for the company joining communications management consultancy Glenfern as a partner this week.
JCB World Brands is now a Glenfern client.
Prior to joining JCB in 2002 (PRWeek, 28 June 2002) Atkinson worked with the company and other clients as a director of Bell Pottinger Consultants for four years.
She is best known for advising the Princess of Wales, who was a client of Atkinson’s firm Atkinson Courage in 1996.
Atkinson’s new position at Glenfern is concerned mainly with strategic communications planning and communications team co-ordination.