ad publica wins German product PR for Knorr brands
For the first time, Unilever Bestfood Deutschland has handed over PR for all products from its Knorr foods brand to one agency. Ad publica Public Relations in Hamburg has secured the mid-six figure account in cooperation with Hubertus Maske (Magnetic Brands) after the competitive pitch against two top ten agencies.
The task involves strategic consultancy and planning as well as national PR. Ad publica took over product PR for a number of Knorr brands last year.
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