Froth, lest any PRWeek readers remain in the dark, was the name of the merciless satire of the PR industry that landed - free - on the desks of selected PROs on the afternoon of last October's PRWeek Awards.
Some of the agencies lampooned in the rag - some elements of which bore a charming resemblance to aspects of PRWeek - were privately furious about Froth, while publicly claiming to be amused by the content.
TheFishCanSing, naturally, says the magazine was a roaring success, adding that many PROs demanded more copies to circulate.
But, we ask, are there now plans to unleash a second portion of Froth on the trembling PR community?
Agency joint partner Dan Holliday casts one eye towards the estimated 2,500 yet-to-be circulated copies of issue one 'clogging up' the agency's office and says 'possibly'.
The industry is already trembling in anticipation.