DIARY: FishCanSing mulls second Froth issue

Creative agency TheFishCanSing is so chuffed with the fact that its fanzine, Froth, is 'magazine of the month' in the March edition of GQ that staffers are considering publishing a second issue.

Froth, lest any PRWeek readers remain in the dark, was the name of the merciless satire of the PR industry that landed - free - on the desks of selected PROs on the afternoon of last October's PRWeek Awards.

Some of the agencies lampooned in the rag - some elements of which bore a charming resemblance to aspects of PRWeek - were privately furious about Froth, while publicly claiming to be amused by the content.

TheFishCanSing, naturally, says the magazine was a roaring success, adding that many PROs demanded more copies to circulate.

But, we ask, are there now plans to unleash a second portion of Froth on the trembling PR community?

Agency joint partner Dan Holliday casts one eye towards the estimated 2,500 yet-to-be circulated copies of issue one 'clogging up' the agency's office and says 'possibly'.

The industry is already trembling in anticipation.

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