OPINION: My Best Hire

Russ Brady, head of comms at Co-Operative Financial Services on the calm Carolyn Hicks

'Carolyn stands out because she has an ability to apply the same level of attention to dealing with the more mundane aspects of running a press office as with the more glamorous bits.

'Anyone with responsibility for overseeing the reputational management of a major financial services organisation will recognise just how important this attribute can be.

'She is calm under pressure and, although there may be more creative personalities around, I've seen few who possess the all-round qualities needed to successfully run a financial in-house press office.

'She is still in her first management role, but the initial signs for her and our financial services brands are encouraging.'

Carolyn Hicks is a media relations manager at CFS.

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