Ketchum reviews sponsorship role as Martin quits

PR giant Ketchum is reviewing its top UK sports sponsorship job following the defection of ex-Adidas PR chief Steve Martin to join M&C Saatchi Sponsorship as managing director.

Martin will join the ad agency’s sponsorship division after three years at Ketchum, during which he has built the agency’s UK sports sponsorship practice from scratch to nine staff.

Ketchum London CEO David Gallagher said he was ‘considering options’ over the internal re-allocation of sports sponsorship clients, which include Pepsi, Adidas, Kodak and Lloyds TSB.

Gallagher added that consumer director Bronwen Andrews would assume interim charge of sports sponsorship affairs until a decision had been made about the sports team’s future structure.

Martin joined Ketchum from a role as global head of PR at sportswear giant Adidas (PRWeek, 26 January 2001).

Prior to Adidas he spent four-and-a-half years as an associate director at Hill & Knowlton.

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