Dennis brings in Braben Co for PR

Dennis Publishing has hired The Braben Company to handle consumer and trade PR for the 11 March launch of Inside Edge, a monthly magazine for gamblers.

Deregulation of the gambling industry in the coming months will bring advertising opportunities, said editor James Hipwell, the former Daily Mirror City Slicker columnist.

Inside Edge is targeting 28-55-year-old men who spend £300 to £500 a month on gambling.

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