Thomas Pink PR for Jackie Cooper

Shirt maker Thomas Pink has appointed Jackie Cooper PR to its UK account with a brief to expand beyond its current profile in the style, fashion and men’s titles.

The appointment follows research by owner LVMH into the brand’s positioning.

Jackie Cooper aims to shake up the fashion retailer’s consumer-focused PR strategy to devise initiatives that ‘go over and above’ simple sampling, product placement and media relations.

The PR account was previously held by Yellow Door. Thomas Pink has introduced women’s lines in recent years.

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